Discover the MAPIC Awards 2022 Finalists
3
Best New Retail Concept
This award boosts and recognises retail companies, launched within the past 3 years, for the originality of their concept (product, marketing campaign, innovation, shop fit-out, etc.), their achievements, entrepreneurial spirit and long-term development plans.
Lids Sports Group
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Your concept in 100 words
Lids Sports Group (USA) has launched in the UK and Germany, with others (France (imminent), Spain, The Netherlands and Italy) in the pipeline. It has ambitious store opening plans in the next few years.
Lids sells North American officially licensed and branded sports leagues’ fan and fashion-oriented headwear and apparel with a unique retail experience. Its customers are able to represent their individual style, team, passion and fun. The Lids Custom Zone enables customers to make any hat their own, including the exclusive Lids Embroidigraph program with access to over 1,000 player signatures and other designs
Situ Live at Westfield London by Unibail-Rodamco-Westfield
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Your concept in 100 words
Situ Live is an immersive retail destination based in Westfield London where visitors can get hands-on with the latest products from a world-class collection of brands, before scanning a QR code to save to their wishlist and buy online at their leisure.
With people rejecting in-store purchases, Situ Live reinvents bricks-and-mortar shopping with a discovery playhouse where consumers get hands-on with products from the world’s best brands without the constraints of traditional retail.
Instead of stock, margin and sales, Situ Live focuses on matching shoppers with innovations that will improve their life by using immersive storytelling and live demonstrations.
https://www.situlive.com/venues/westfiel...
Viti Vinci
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Your concept in 100 words
Viti Vinci is a scent tailoring company that uses the power of scent to reconnect people with their emotions, memories and ultimately themselves. Our wildcrafted fragrances are handmade from the finest essential oils extracted from 100% natural plants. Each fragrance is a limited edition, crafted to evoke an emotion unique to the wearer. At Viti Vinci, we design spaces where smell is as important as the other senses. We offer workshops in which we share the secrets of aromachology, so that you can discover the evocative and transformative power of aromas for yourself.
3
Best New F&B Concept
This category rewards the Food & Beverage retailer with the most original concept, which has shown during the past 3 years an originality through the singularity of the product, innovative positioning, and integration of new technologies, interior design and architecture (shop fit-out), advertising campaign. The concept must be viable, expandable and profitable.
Limón
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Your F&B concept in 100 words
We're on the bold vision to build Limòn into becoming the world's leading fast food chain, by serving food that is both good for you and in a way that is good for society at large. In Oslo, Limón is the highest ranked restaurant on Wolt/Foodora combined. We have won several international brand awards, and was in 2021 recognized by the magazine Monocle as the best restaurant brand internationally. Yet, what we’re most proud of is the operational excellence we’ve built - excellent food made from order in two minutes.
Manifesto Market
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Your F&B concept in 100 words
Manifesto Market is the flagship concept in a purpose-driven hospitality group created with chefs and consumers in mind. Manifesto is an exciting 365/7 destination for events, culture and cooking, with a mission to sustainably transform underutilized places into unique experiences offline and online. Its data-driven F&B ecosystem allows chefs to start new businesses with minimal staff needs and initial investment and to scale in the virtual space with Manifesto's marketplace delivery. The curated selection of dozens of international cuisines gathers established and emerging entrepreneurs alike, complemented with cocktail bars. Manifesto Andel opened in 2021, Berlin opening in 2022.
Mercado Bom Sucesso by Sonae Sierra
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Your F&B concept in 100 words
The historical building of Mercado Bom Sucesso (MBS), arouses visitors’ senses and gives a cosmopolitan touch, characteristic of magic places, mingling past & present with soul around food. MBS invites visitors to experience history while awakening all five senses, through amazing traditional gastronomy variety, unique drinking ambiences, and cultural experiences. At the end of a working day, this inviting space is ideal for a snack among friends, to share thoughts and dreams, or to revive old memories. Life can be smooth, even with abounding sensations over 26 kiosks, 40 stores and restaurants (outdoors and indoors) and a multipurpose stage.
4
Best New Leisure Concept
Retailers and developers desperately look for innovative ways to attract new customers to their stores and shopping centres. Retail and leisure concepts are new ways to drive traffic by adding leisure to the retail mix. This category recognises the most successful entertainment concept and its integration in a point of sale in order to offer a unique and fun shopping experience and generate sustainable long-term profits.
EmotionHall Arena by Ingka Centres
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Your concept in 100 words
EmotionHall is located in the context of Tiare Shopping, a "Meeting Place" in the North-East of Italy. A unique and engaging place. The first permanent immersive arena in Italy, modular and interactive, dedicated to art, culture and entertainment with spaces that can be set up for exhibitions, musical events, different courses and stages, tasting events. 2.000 sqm, in which the visitor finds contents and experiences in constant motion, where the space can assume multiple forms thanks to the modularity of the sliding walls. EmotionHall is equipped with the most advanced audio-video technologies and able to offer highly engaging.
Gravity to Southside by Landsec x Invesco Real Estate x Gravity
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Your concept in 100 words
Gravity to Southside (80,000 sq ft) was the largest UK leisure lease in 2020. It was a pivotal transaction for the market as it demonstrated the potential that can be unlocked in former department stores. Gravity’s leisure hub includes e-karting, virtual reality gaming, bowling, crazy golf and arcade gaming, as well as extensive F&B. Many were a first for Gravity, and were chosen to reflect the needs and character of the Wandsworth catchment. The innovative concepts that Gravity delivers at Southside also highlights how Landsec are redefining the role of our places, supporting brands to create something that guests crave.
Hapik
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Your concept in 100 words
Hapik is a unique indoor fun climbing arena where adults and kids (ages 4+) can enjoy some healthy, action-packed fun! Our Hapik centers offer unique climbing with auto belays in a fun and safe environment. No our individual and multi climber wall challenges and rope courses of varying design and difficulty, will test your agility and courage in different ways. Our mission is simple: to create an unforgettable experience for you and your family or friends.
Speedpark & QubicaAMF
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Your concept in 100 words
SpeedPark is continuing its successful development with 3 new parks recently opened in Strasbourg, Claye-Souilly and Madrid ! QubicaAMF as long-standing and major partner of Speedpark for the bowling areas is proud to stand next to to the French leader in multi-activity leisure parks and support its expansion in new territories, with fresh news and improvements. Ideally located within Compagnie de Phalsbourg Oasiz Madrid shopping center, Speedpark Torrejon is a brand new premium venue which offers renewed customer experience and great design. Karting and Bowling are as always at the core, but you will discover more activities if you get there, such as laser tag, or karaoke music boxes.
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Best Sustainable Retail Initiative
This category looks at the ways both retailers and property players are working towards a more sustainable future – including cutting carbon emissions, recycling, upcycling, responsible manufacturing – and how effective these initiatives really are.
Aloha Poké
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Your sustainable initiative 100 words
Aloha Poké is synonym of sustainability, its philosophy is linked to this concept. From the first day, they strive to reduce the environmental impact through recycling protocols and actions in their restaurants, as well as in the search of biodegradable and nature-friendly materials. At the moment, its main objective is the sustainability and becoming the first 100% sustainable organized restaurant chain. This commitment goes from the selection of ingredients on the menu to the search of new materials for the packaging, as well as encouraging recycling among its employees and in all the restaurants.
Nau!
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Your sustainable initiative 100 words
We built Nau! with a stable oasis in the market in mind, growing with regularity, prosperity and pride. Never aiming for maximum immediate profit, but for long-term sustainability. That is economic, social and environmental. That is why from June 2022 we will offset the CO2 we produce for each pair of glasses we sell (prescription frames, sunglasses, pre-mounted reading glasses). Because we have chosen to balance business goals with environmental goals, so that one and the other remain in harmony.
The Body Shop France
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Your sustainable initiative 100 words
In 2021, The Body Shop rolled out its refill stations in all of its stores in France. Customers now have the option of purchasing their Shower Gels, Shampoos, Conditioners and Liquid Hand Soaps in refillable aluminum bottles. We have decided to deploy our refill station concept fast and massively because we want to make this new mode of consumption as easy and practical as possible, encouraging our customers to change their habits and, ultimately, eliminate waste. In France only, 42 742 plastic bottles have been saved since the installation of our refill stations.
Kilo Shop
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Your sustainable initiative 100 words
More aware than ever of climate and social emergencies, people no longer want a model that only places profits at the heart of the equation. In all fields and especially in fashion, one of the most polluting industries in the world, they want nothing less than a logic of sustainability.
Energy Renovation Roadmap by ECE Marketplaces
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Your sustainable initiative 100 words
The energy renovation roadmap shows a range of measures with their different effects on the ancillary costs and the CO2 emissions of the property. It provides a timetable for when the property will be climate neutral in the most efficient way. Central is a 3D model simulation. It compares various energy measures for their interrelationships and considers external weather influences as well as internal energy influences due to the behaviour of tenants and visitors. The completed analysis provides the owner with a comprehensive document showing the most effective measures, their costs and the right time in maintenance.
Make Change Together by Ingka Centres
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Your sustainable initiative 100 words
Make Change Together is a service developed by Ingka Centres supporting customers making more sustainable choices in Ingka Centres meeting places. We successfully joined forces with tenants and together communicate sustainable brands under a stronger unified umbrella. Symbol can be used by tenants who meet the minimum sustainability criteria that were developed by independent third party experts, to avoid any risk of greenwashing. Simple yet clear visual message lets customers quickly find sustainable offer in meeting place, using the same symbolics. Make Change Together is also a communication platform used to promote involved tenants sustainable offer through centres own channels.
Re.Love by VIA Outlets
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Your sustainable initiative 100 words
In September 2021 Via Outlets announced its new, sustainable initiative, the ‘Re.Love’ pop-up store; having launched initially at Freeport Lisboa Fashion Outlet in Portugal and later at Batavia Stad Fashion Outlet in The Netherlands. The concept is informed by VIA Outlets’ wider strategy, to go “Beyond Sustainable”, and create an even more positive and regenerative approach to outlet shopping. The pop-up represents the vanguard in promoting existing and new VIA Outlets’ brand partners’ sustainability efforts; by raising visibility and awareness among visitors regarding the company’s wider sustainable initiatives—and highlighting how consumers can contribute to a more sustainable future for fashion.
3
Best Retail Omnichannel Strategy
Reimagining the role of physical stores in an omnichannel distribution network: this category celebrates the most inspirational retailers having adapt their store strategy to support the omnichannel distribution network. Judges will be looking for online-to-offline services, general store layout and integration of new technologies to offer a unique experience to the shopper.
Carré d'artistes
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Your strategy in 100 words
Offer the same experience to all our customers wherever one’s location, in gallery or online, has become a must have as a customer may need up to 30 touch points with Carré d’artistes before finding its crush. Its was a huge challenge due to the uniqueness of our more than 27000 artworks created by 600 artists and distributed in our extended network with more than 35 galeries and online. For this we applied a digital revolution to all businesses, from logistics to finance to marketing and procurement. We had to review all our tools and processes to meet this challenge.
Spartoo
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Your strategy in 100 words
With 8,000 brands and 700,000 models, Spartoo's business model helps to serve the huge European footwear and apparel online market worth an estimated $84 billion in 2020 and expected to grow by 8% on average per annum between 2020 and 2025. Spartoo’s offer in fashion retail stands out in particular through the promotion of more than 16 proprietary brands, 10 of which were created in-house or through acquisitions, such as GBB®, JB Martin®, Christian Pellet®, Un matin d’été®, Little Mary® and Easy Peasy®.
This brand strategy is underpinned by significant know-how, from trend analysis to raw materials sourcing.
Vascobelo
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Your strategy in 100 words
Vascobelo's strategy entails products and services being available and accessible to customers at all times by blurring the lines across multiple channels. Multiple points of sale have been created to ensure a seamless retail experience for Vascobelo locations, franchisees, and both B2B and B2C customers. This was made possible by Vascobelo's online accelerator (www.vascobelo.com) created in April 2021, where customers have personalised accounts suited to their individual/organisational needs, Vascobelo Experience Boutiques where products are carefully displayed as a focal point, online delivery platforms and food delivery service partners and partnerships with cafes and commercial establishments, each POS connects to www.vascobelo.com.
3
Best Retail Innovation Solution
Today, innovation is impacting the retail industry in many ways. As shopping goes more connected and digital impacts the customer journey, brands and shopping centres must rethink every part of the retail experience. This category is about celebrating the greatest innovations in retail technology. Judges will be looking at those solutions that will enhance the shopping experience and reinforce the efficiency of the retailer or shopping centre in terms of sales, footfall, customer loyalty and growth opportunities.
Adeptmind
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Your solution in 100 words
Adeptmind enables shopping centres across the globe to deliver a seamless online marketplace through the centres websites and/or customer facing mobile applications. Delivering real time inventory to customers visiting a centres web experience, Adeptmind provides a new utility for customers allowing them to preplan a visit, build a wishlist, reserve in store or make a purchase directly through the website or app. Adeptmind customers benefit from a 5-7x increase in website engagement and an average of 3.5% conversion from an online browse to converting to visiting a centre. Adeptmind is a marketers dream come true.
My Beaugrenelle by Coniq
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Your solution in 100 words
An engagement programme that enhances shoppers’ experiences, uplifts customer spend and repeat visits, whilst driving value to tenants. With Coniq’s technology and expertise, Beaugrenelle, (owned by Apsys), launched their innovative programme in 2019. The programme ‘MyBeaugrenelle’ rewards shoppers for every purchase made within the centre.
Leveraging invaluable customer insight, collected through the programme, the centre is able to communicate with shoppers in a personalised maner, whilst rewarding them for their loyalty.
MyBeaugrenelle also offers an opportunity for the landlord to strengthen their relationship with tenants, by providing an additional platform for retailers to better understand and communicate with shoppers.
Spacewise
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Your solution in 100 words
Spacewise is a booking platform and leasing management software for short-term retail leases and promotional spaces. Digital workflows and 1-click leases help leasing teams to free up time spent on managing leases and have their spaces/units bookable 24/7 over their own branded booking portal or a marketplace. Tenants enjoy short-term leasing in the easiest possible way.
3
Best Urban Regeneration Project
This category rewards the most successful regeneration of an area within which retail development has played a significant role. Judges will look at the integration of the project in its environment, its contribution to the local community, its attractiveness for city shoppers, its retail mix and the cooperation between the local authority, the developer and the community
Lille le 31 by REDEVCO
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Your project in 100 words
Le 31 is a new-generation urban development of 25,000 m².This new community, which brings together more than nine innovative activities in an iconic location of the city center, shines through the dynamism, complementarity and coherence of the various concepts. Le 31 is an example of urban recycling which, due to its size, the richness of its programming and its CSR component, makes it an emblematic operation. Through the exclusive experience it provides, it offers a wide range of services in the same place: offices, co-working, hotel, wellness, leisure, catering and shops, all in a totally innovative setting.
Warsaw Breweries by Echo Investment SA
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Your project in 100 words
Warsaw Breweries is Echo Investment’s flagship destination project that combines new designs and facilities with the historical and industrial features of the former brick brewery in the centre of the Polish capital. Warsaw Breweries is a cohesively designed urban space, connecting offices, apartments for sale and for rent, services and unique food and beverage concepts. The project consists of c.a. 50,000 sqm of office space, over 1,000, great entertainment area with over 40 restaurant, cocktail bars and cafes, greenery, and public squares that are open to all. Since opening it has become the hottest place in the city.
X-Madrid by Merlin Properties
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Your project in 100 words
X-Madrid is the result of a strong conviction: the contribution of shopping centres to the well-being to society and to shareholders.
Merlin Properties took a dead mall, without activity, forgotten by the city and transformed it into a destination for million people.
In that wonderful process of transformation, X-Madrid have re-written the rules to tell the public that there are many reasons to keep going to the malls. Not only to buy at shops, but also to eat, dive, climb or simply to escape the routine.
At X-Madrid, visitors can enjoy their passions in a total different way.
3
Best Performing Shopping Center
This category honours the best performing shopping center showing innovation through new technologies, customer loyalty programmes, retail mix and architectural features that all together aim to increase footfall, customer satisfaction, average spending and offer a unique experience in a new shopping destination.
CityLife Shopping District by Sonae Sierra
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Your shopping center in 100 words
CityLife Shopping District (CLSD) is recognized as a landmark and an iconic destination in Milan, thanks to its central location and special architecture. Surrounded by the second largest park in Milan, with direct access to the metro station, it is part of a multi-functional area with three office towers and luxury residential buildings. CLSD features three shopping areas that offer their own unique experience. Linked together by a pedestrian pathway, the double-story shopping complex, large central square and open air promenade bring together more than one hundred retail premises for a complete customer experience.
Touchwood Shopping Centre, Solihull by The Ardent Companies UK
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Your shopping center in 100 words
A timely purchase in July 2021 – the first major post-pandemic UK shopping centre acquisition, successfully calling the retail investment market – Touchwood’s performance has seen significant improvement under the management of investor Ardent UK and asset manager Sovereign Centros. By implementing a strategy focused on giving visitors the best retail and dining offer – and further reasons to visit through local initiatives – the team has demonstrated the ongoing long-term value of major centres. New lettings include Tag Heuer, Polestar electric cars, Miele, Rituals and Miniso, joining major names such as John Lewis, Zara, Next and River Island.
Westfield La Part-Dieu by Unibail-Rodamco-Westfield
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Your shopping center in 100 words
In 2021 URW completed it’s landmark redevelopment of Westfield La Part-Dieu in Lyon.
The inauguration transformed the property, the largest urban shopping centre in France, into a shopping and lifestyle destination with a 30,000m2 rooftop – including a 4,000 m² glass roof over “Les Tables”, offering 25 dining concepts in a space bathed in natural light.
The redevelopment also included The Food Society, bringing 10 food kiosks, a bar and terrace, spread over 3,000 m², and a new entertainment district which includes a 700m2 Hapik indoor and outdoor climbing facility and a 18-screen UCG cinema, the largest in southern France.
3
Best Performing Outlet Centre
This category celebrates the growing popularity and attractiveness of outlet centers among consumers. Additionally to the sales performance, jury will also consider qualities such as a diversified tenant mix, accessible location, pleasant architecture and good value.
Getafe The Style Outlets by NEINVER
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Your outlet center in 100 words
Getafe The Style Outlets is a landmark outlet destination in Spain with a privileged location adjacent to Nassica Retail and Leisure Park, altogether forming 71,000m2 of GLA. Its refurbishment in 2020 allowed to increase the commercial offer, adding a dozen new brands and tripling the size of 7 units, including flagships such as Nike, Adidas, Stradivarius and Pull & Bear. As a result, 2021 sales figures increased 19% on 2019. It features larger and lighter spaces with interiors surrounded by gardens. Sustainability is key to the centre, which is Scope 1 and 2 emissions neutral, and has achieved accessibility certification.
Landquart Fashion Outlet by VIA Outlets
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Your outlet center in 100 words
Landquart Fashion Outlet is located in Grisons, Switzerland’s number one region for leisure - and a gateway to internationally renowned ski resorts like St. Moritz and Davos. Set against a spectacular backdrop of snow-capped mountains, the village is designed in the style of Swiss chalet villages. Landquart Fashion Outlet is home to over 160 international, premium fashion brands, including Armani, Boss, Bogner, Corneliani, Michael Kors, and Polo Ralph Lauren. The outlet is scheduled to extend by 4,700 sqm by the end of 2024, becoming an even broader attraction for non-European Union guests from Southeast Asia and the Middle East.
Transforming Braintree Village by Landsec x Braintree Village
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Your outlet center in 100 words
Braintree Village provides the best of outlet shopping in the heart of Essex. We have a track record of securing highly sought after brands year after year at Braintree Village and have welcomed 14 new brands in 14 months including: Armani, Calvin Klein, Timberland, The North Face, Kate Spade, Under Armour, Hackett, Champion. We actively curate an offering that is highly attractive to the brand savvy and affluent Essex catchment and beyond. Always looking forward, we visibly invest (£9m+ over a four year period) to ensure the quality and relevancy of the Braintree Village offer.
3
Best New Development Project
This category is celebrating all new projects arriving in retail real estate market, including assets such as shopping centers, outlets, retail parks. Jury will take a closer look to projects showing innovation through new technologies, customer loyalty programmes, retail mix and architectural features that all together aim to increase footfall, customer satisfaction, average spending and offer a unique experience in a new shopping destination.
The Mall Lifestore by the Mall Group
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Your project in 100 words
The Mall Ngamwongwan and the Mall Tha Pra, two iconic and successful Thai shopping malls owned and operated by the Mall Group, one of the largest and most successful mall operators in Thailand. In 2020, we embarked on a major regeneration project designed to update these iconic malls and appeal to a new generation of shoppers. And so The Mall Lifestore was born. The redesign and renovation transformed the physical space, creating innovative floorplans and a seamless shopping experience. A unique new concept that has proved a success with both shoppers and tenants alike.
Westfield Mall of the Netherlands by Unibail-Rodamco-Westfield
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Your project in 100 words
With an impressive 124,000 m2 of floor space, Westfield Mall of the Netherlands is the largest covered shopping destination in the country and features flagship stores from leading brands and shops from local entrepreneurs, as well as offering a variety of trendy cafes and eateries. The centre, a regeneration project of a tired outdated structure has been transformed to a world class shopping and leisure destination with superior store design, quality and service. With iconic flagship stores, inspirational brands, new designers, independents and pop-ups, it is a destination that connects customers to the physical and digital worlds through retail, experiential
Wow Concept by External Reference
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Your project in 100 words
Wow is an articulated project, with a digital marketplace that complements the online shopping experience through interactive systems. This project nourishes the physical space, whose first spectacular point of sale. Each floor is unique and dynamic making Wow a theatre of retail, an iridescent scenography that changes on every floor, that transforms to wow the customer. This innovative space blends reality with fiction, the physical becomes digital, and shopping becomes an immersive experience.
4
Best Store Design By French Designers in partnership with Institut Français du Design
This category celebrates retail projects on the leading edge of innovative design.
Lacoste, design by Cigüe (Paris,France)
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Your retail park in 100 words
On May 20, 2022, Lacoste opens its first world flagship (1600m²) on the avenue emblematic of the Champs Elysées. More fashionable. More sports. More experiential. Our brand materializes its avant-garde vision of fashion sport by opening Lacoste Arena, a unique place designed to embody the beating heart of all Lacoste cultures. It will bring together all the followers of the brand: fashion lovers, sportsmen, consumers responsible... Obvious references to sport and the sharing of emotions, it is a place encounters, punctuated by unique experiences that combine entertainment and innovation.
Picard, design by Market Value (Paris)
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Your retail park in 100 words
Launched as a test on 3 stores pilots in March 2022, “Bienvenue en cuisine” is intended to be more relational and commercial, graphically inspired by the world of cooking. The customer journey is enriched around a central island making it possible to the customer relationship at the heart of the store. This concept is also the physical embodiment of the new brand platform of the brand, enhancing its promises products and commitments. Finally, the offer is expanded by groceries and non-food products, and a partnership for an exclusive wine offer with Le Petit Ballon.
Van Cleef & Arpels by Agence Jouin Manku (Seoul, Corea)
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Your retail park in 100 words
The facade combines tradition and modernity. An alliance made possible by the work of a specialist in celadon, combined with cast aluminum, which the Koreans are experts in, to offer a thin and open structure. Inside, the walls and the ceiling give pride of place to another Korean know-how emblematic: hanji, a meticulously hand-crafted traditional paper art. The second level of the shop, the modular “garden of the arts” will host cultural and heritage exhibitions. Deeply rooted in an approach of transmission, this place will also be the theater conferences and conversations organized by the School of Jewelry Arts.
YesYes, design by Brio (Caen, France)
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Your retail park in 100 words
A customer experience designed around 3 distinct spaces: First the showroom visible from the street. Products reconditioned on site are presented and offered there on sale. Inside opens a welcoming customer area, for support personalized (advice, purchase, recovery, repair or recycling). Then, behind a large glass roof adjoining the shop, is revealed the Workshop in which the technicians receive, check, repair and repackage the products in complete transparency before they are put back on sale on the site or directly in the Boutique.
29 November - 1 December 2022
Cannes
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