MAPIC Awards 2022 categories
Whatever your retail real estate project, there is a MAPIC Awards category that is right for you!
BEST NEW RETAIL CONCEPT
This award boosts and recognises retail companies, launched within the past 3 years, for the originality of their concept (product, marketing campaign, innovation, shop fit-out, etc.), their achievements, entrepreneurial spirit and long-term development plans.
BEST NEW FOOD & BEVERAGE CONCEPT
This category rewards the Food & Beverage retailer with the most original concept, which has shown during the past 3 years an originality through the singularity of the product, innovative positioning, and integration of new technologies, interior design and architecture (shop fit-out), advertising campaign. The concept must be viable, expandable and profitable.
BEST LEISURE CONCEPT
Retailers and developers desperately look for innovative ways to attract new customers to their stores and shopping centres. Retail and leisure concepts are new ways to drive traffic by adding leisure to the retail mix. This category recognises the most successful entertainment concept and its integration in a point of sale in order to offer a unique and fun shopping experience and generate sustainable long-term profits.
BEST SUSTAINABLE RETAIL INITIATIVE
This category looks at the ways both retailers and property players are working towards a more sustainable future – including cutting carbon emissions, recycling, upcycling, responsible manufacturing – and how effective these initiatives really are.
BEST RETAIL OMNICHANNEL STRATEGY
Reimagining the role of physical stores in an omnichannel distribution network: this category celebrates the most inspirational retailers having adapt their store strategy to support the omnichannel distribution network. Judges will be looking for online-to-offline services, general store layout and integration of new technologies to offer a unique experience to the shopper.
BEST RETAIL INNOVATION SOLUTION
Today, innovation is impacting the retail industry in many ways. As shopping goes more connected and digital impacts the customer journey, brands and shopping centres must rethink every part of the retail experience. This category is about celebrating the greatest innovations in retail technology. Judges will be looking at those solutions that will enhance the shopping experience and reinforce the efficiency of the retailer or shopping centre in terms of sales, footfall, customer loyalty and growth opportunities.
BEST URBAN REGENERATION PROJECT
This category rewards the most successful regeneration of an area within which retail development has played a significant role. Judges will look at the integration of the project in its environment, its contribution to the local community, its attractiveness for city shoppers, its retail mix and the cooperation between the local authority, the developer and the community.
BEST PERFORMING SHOPPING CENTER
This category honours the best performing shopping center showing innovation through new technologies, customer loyalty programmes, retail mix and architectural features that all together aim to increase footfall, customer satisfaction, average spending and offer a unique experience in a new shopping destination.
BEST PERFORMING OUTLET CENTER
This category celebrates the growing popularity and attractiveness of outlet centers among consumers. Additionally to the sales performance, jury will also consider qualities such as a diversified tenant mix, accessible location, pleasant architecture and good value.
BEST PERFORMING RETAIL PARK
This category celebrates the most attractive retail parks. Jury will be mainly looking at performances in terms of sales and footfall but also at how retail park adapted their space to support the evolutions of retail through services like click-and-collect last mile logistic.
BEST NEW DEVELOPMENT PROJECT
This category is celebrating all new projects arriving in retail real estate market, including assets such as shopping centers, outlets, retail parks. Jury will take a closer look to projects showing innovation through new technologies, customer loyalty programmes, retail mix and architectural features that all together aim to increase footfall, customer satisfaction, average spending and offer a unique experience in a new shopping destination.
BEST STORE DESIGN BY FRENCH DESIGNERS in partnership with Institut Français du Design
This category celebrates retail projects on the leading edge of innovative design.