MAPIC AWARDS 2024 FINALISTS
RETAIL BRAND OF THE YEAR
This award boosts and recognises established retail brands for their exceptional performances over the past 12 months. This category will consider the increase in global sales and the development of new physical locations.
Kiko Milano
KIKO Milano is a brand built for self-expression. We capture global trends and infuse them with our own distinctive style drawn from our Italian perspective before sharing them with our audience across the world.We encourage people to embrace the things that make them unique and use our products to feel joyful and confident, experimenting with colour, texture and technique to bring their own individuality to life. Our products are all designed in Milano, with 99% of products produced in Europe to the highest quality standards.
New Balance
Independent since 1906, New Balance empowers people through sport and craftsmanship to create positive change in communities around the world. With over 3.150 retail stores worldwide, we offer a range of innovative running and performance footwear, alongside everyday apparel and accessories. Whether you're running, staying active or embracing your style, our wide selection is designed to help everyone achieve their goals.
Balabala
At Balabala, we embrace the idea that each child joyfully celebrates their individuality. As a leading international children's apparel and footwear brand established in 2002, we are committed to providing high-quality, fashionable products crafted with functional fabrics. Boasting an extensive retail footprint, our brand flourishes across over 4,800 stores worldwide, successfully captivating the hearts of customers in 30 countries and regions. With our diverse selection of apparel, footwear, and accessories, we hope to empower all children to confidently showcase their personalities and have a whole lot of fun along the way!
FOOD & BEVERAGE BRAND OF THE YEAR
This award boosts and recognises established restaurant chains and food & beverage brands for their exceptional performances over the past 12 months. This category will consider the increase in global sales and the development of new units.
Big Mamma
BIG MAMMA STANDS FOR THE GLOBAL LEADER IN AFFORDABLE ITALIAN LUXURY Making the emotion and beauty of today’s Italy accessible in everyone's hometown around the world by sharing experiences of conviviality and joy through it’s lifestyle hospitality brands. With a team of 2,200 people, the group now operates international highly recognized Italian lifestyle brands in 26 restaurants and 9 delivery kitchens across Europe. Big Mamma is the first restaurant group in Europe to be certified B-Corp and a mission-driven company, our CSR goals are increasingly ambitious.
Five Guys JV
In the past 12 months Five Guys JV has continued its expansion in the UK, France, Spain and
Germany opening 30 new stores and developing the future pipeline which will currently add a
further 40 stores in the next 12 months, including over 10 new drive thru restaurants and the first
Five Guys in Portugal.
During this time revenue in the JV has grown by 54m to 560m
At the same time, Five Guys global expansion also continues a pace with 4 new store opening in
South Korea, bring Five Guys restaurants to 25 countries globally.
Fradiavolo
The only innovative italian pizza chain that makes the business model extremely scalable.
LEISURE BRAND OF THE YEAR
This category rewards established leisure brands and concepts for their originality and exceptional performances over the past 12 months. This category will consider the increase in global sales and the development of new number of units.
Zero Latency VR
Zero Latency VR is the world’s leading pioneer in immersive entertainment, redefining what’s possible in location-based virtual reality. With over 100 cutting-edge venues across 26 countries, more than 4 million players have dived into thrilling free-roam experiences since 2015. From battling hordes of zombies, pirates, and robots to solving gravity-defying puzzles, Zero Latency pushes players beyond the limits of imagination. Offering heart-pounding social adventures for groups of up to 8, every visit guarantees unforgettable memories. With the largest free-roam VR network on the planet, Zero Latency transforms fantasy into reality like never before.
Citywave
By integrating citywave into a shopping mall or retail complex, you not only offer a unique experience that drives foot traffic and increases dwell time but also create a diversified, lifestyle oriented shopping environment. This encourages more visits, longer stays, and deeper engagement from consumers, enhancing the mall’s overall success.
HUPALUPA
HUPALUPA began as a Family Entertainment Center (FEC) in Istanbul, Turkey, and has since evolved into a disruptive leader in the leisure industry through the creation of multiple sub-brands. While initially blending physical activities like trampoline parks with arcade gaming, the brand’s true innovation is in developing four sub-brands—FEC, EXPO, GO, and STORE—offering a holistic leisure experience that appeals to a wider audience. HUPALUPA’s mission focuses on enhancing children’s mental and physical development while ensuring the comfort of parents. This comprehensive approach has solidified its position as a leading brand in family entertainment across Turkey.
BEST NEW RETAIL BRAND
This award boosts and recognises new retail brands launched within the past 3 years, for the originality of their concept (product, marketing campaign, innovation, shop fit-out, etc.), their achievements, entrepreneurial spirit and long-term development plans.
Basketball Emotion
Kayanee Store Riyadh
Kayanee represents a pioneering retail concept in Riyadh's Diplomatic Quarter, focusing on inspiring and enabling the balanced fitness and wellbeing of all women through a collective experience. Their first store is designed to inspire women to achieve balance in their physical, mental, and social health. With six integrated experiences—fitness, apparel, nutrition, personal care, diagnostics, and healthy eating—Kayanee caters to the diverse needs of women, encouraging a holistic approach to wellness, in a destination where women can look, learn and feel their best – Kayanee leaves everything and everyone it touches better than before. The brand uniquely combines Saudi cultural elements with international best practices, creating a socially-driven, commercial initiative aimed at women in Saudi Arabia.
DJ LAB
DJ Lab is an innovative concept of autonomous recording studios, accessible 24/7, designed to meet
the needs of DJs and audio content creators. We offer fully equipped spaces, allowing our clients to
book online and use our facilities independently, without on-site staff. Our originality lies in
advanced technology that integrates audio and video equipment automation, ensuring a smooth
and intuitive user experience. Positioned at the intersection of entertainment and service provision,
DJ Lab caters to both amateurs and professionals seeking a flexible, accessible workspace at any
hour.
Our model is easily scalable, thanks to a standardized studio format and centralized management
via a mobile app. The concept is profitable due to reduced operating costs, enabled by the absence
of on-site staff, and recurring revenues generated from bookings and subscriptions. DJ Lab has
strong expansion potential in urban areas around the world.
BEST IN-STORE EXPERIENCE
Reimagining the role of physical stores to enhance the customer experience: this category celebrates retailers having adopted the best in-store strategy to offer a unique experience to their community of clients.
Big Mamma – Barracuda Ixelles
Change people's life with Pizza. This is how everything started and this is our mission. We change people's live with Pizza by offering them the best moment of their day: Fresh and homemade Italian food, in a wonderful atmosphere, served with a big smile at a reasonnable price. It can look "simple" or the "basis" of what should a venue always offer to its clients however this kind of store / restaurant did not really existed before we invented them. We create an experience and a unforgettable moment for our customers. They travel to Italy by visiting our restaurants and experience immersive decor, served by our smily italien staff, (some of the staff speak nothing but Italian ;)), croquery & music are from Italy but always tainted with a sexy and crazy touch. Most of our restaurants also offer a show kitchen. This is our unique in-store experience.
Adidas – Home of Sport Paris Champs-Elysées
Adidas unveiled for the first time its new Home of Sport retail concept in France, designed to offer consumers an experience linked to the emotions of sport. It celebrates the essence of sport in its entirety, from its rich history to its limitless potential. On the ground and basement floors, sports take centre stage: football, running, training... Carried by the athletes of the adidas family, the disciplines come to life on the different floors. The passion for sport, the emotions of major events, federations, clubs... are conveyed by life-size mannequins, scanned on the brand's flagship athletes, and in action. adidas' commitment to sport goes beyond products; it is about fostering a cultural and fashion link. On the first floor, visitors can immerse themselves in the vibrant atmosphere of adidas Originals and Y-3. The "Made For You" workshop dedicated to customizing products has been set up in the basement.
BEST SUSTAINABLE INITIATIVE BY A RETAIL BRAND
This category looks at the way established retailers are reinventing and working towards a more sustainable future – including cutting carbon emissions, recycling, upcycling, responsible manufacturing – and how effective these initiatives really are.
Ingka Group, Livat Hammersmith - Sustainability Activations
Since opening in 2022, Livat Hammersmith—the first Ingka Centres meeting place in the UK—has actively promoted circularity and sustainability in the local community. Offering a variety of free activities, it allows visitors to connect, learn new skills, and embrace sustainable living. On average, Livat hosts two events a month, including clothes swaps, mending workshops, upcycling sessions, and free electronics repair, all designed to make healthy, sustainable choices accessible to everyone. Additionally, the Livat Community Garden provides a green space for the Hammersmith community to enjoy nature and develop gardening skills, further enhancing local engagement with sustainability.
CarrefourSA - Greenwise Energy Usage Transition and Reduction
This project created a collaborative network between all CarrefourSA stores using autonomous AI agents that learned patterns of energy use and optimum environmental conditions, and made real life decisions in order to optimize the performance of HVAC, refrigeration, and lighting systems. These autonomous adjustments were shared across all the stores, where energy saving strategies evolved across the entire system. With this use of smart AI agents, the project achieved up to 20% energy savings, resulting in an annual energy gain of 40,000,000 kWh, and prevented 29,000 tons of CO2 emissions, setting a new industry benchmark.
Ingka Group - Livat Wuxi Main Hub
One Drop Store is an inclusive collective store that empowers individuals with disabilities by offering
vocational training in crafting goods and managing retail operations, complemented by
collaborations with university design students who contribute to product, store design, and
operations. Trained disabilities act as store managers, let them own the brand and the store, driving
the business forward. During weekdays, the store operates on a trust-based system where
customers scan QR codes to purchase handcrafted items.
On weekends, the store comes alive with the presence of the disabled artisans who engage
customers directly, sharing insights about their products and leading diverse workshops focused on
handicrafts and upcycling.
The social value of One Drop Store lies in its commitment to inclusivity, providing a platform for
empowerment and altering public perceptions about the capabilities of people with disabilities.
Livat Wuxi wants to build up an equal and inclusive environment at local communities.
BEST SUSTAINABLE INITIATIVE BY A PROPERTY PLAYER
This category looks at the way property players are working towards a more sustainable future – including cutting carbon emissions, recycling, upcycling, responsible manufacturing – and how effective these initiatives really are.
Sierra’s Decarbonization Roadmap – Sonae Sierra
Sonae Sierra is committed to achieving carbon neutrality by 2040, tackling this challenge for the past 30 years through various initiatives. The uniqueness of this program is the simultaneous installation of on-site PVs in 21 shopping centres across 4 countries. This is set to produce over 12,800 MWp power, fulfilling on average 30% of our portfolio’s energy requirements and reducing carbon emissions by 2,860 tons annually. Starting in Q42023, with completion expected during the first semester 2025, the program underscores Sierra’s commitment to promote a more sustainable future and reflects the company’s leadership in implementing sustainable practices in the sector.
For Our Future / Trafford Centre – BWP Group
Trafford Centre - the world-renowned shopping and leisure destination in Manchester - set out to achieve the highest standards of sustainability and social impact, with an ambition to be Net Zero Carbon in the spaces it controls by 2030. Trafford Centre has weaved ESG priorities into daily operations – achieving some of its targets ahead of schedule. BWP role was to bring ambitions to life, creating an engaging strategic platform ‘For Our Future’, an ESG Policy document, creative materials, digital content and a robust communications strategy.
Sustainable Retail Index – Unibail- Rodamco-Westfield
Co-developed by URW and Good on you and with the critical expertise of WWF France, the Sustainable Retail Index is an innovative assessment tool that provides detailed insights into the progress retailers make on their sustainability commitments. The index enables to evaluate URW retail offer from a sustainability perspective and engage with retailers on the evolution of their responsible practices. The SRI was launched in 2023 as a key component of the evolution of URW sustainability plan Better Places – to support the sustainable evolution of retail, to provide more transparency and address growing consumer demand for sustainable.
BEST REFURBISHMENT PROJECT
This category rewards the most successful refurbishment and expansion of a shopping centre, a retail park, outlet centre or all other retail sites: improvement and enhancement of existing building, transformation for new uses achieving a new economic utilisation of the asset.
Le SPOT - SCC
With a total investment of 150 million euros, "Le SPOT" represents a new type of destination which brings together public (swimming pool, ice rink, theater, media library, etc.) and private (shops) facilities via a brand new foodcourt of 10,000 sqm and thus embodies the new centrality of the city. For the first time in France, leisure, culture, sport, shopping and food activities can all be found in the same place and directly connected.
Sevilla Fashion Outlet – Via Outlets
Located 15 minutes from the celebrated city of Seville and five minutes from Sevilla airport, Sevilla
Fashion Outlet offers local visitors and tourists, 2.3 Million annually, a wide choice of top-tier
fashion, accessories, and home brands.
After an initial smaller remodelling project ended in Q4 2019 (that included increasing parking by
40%, reconfiguration of the F&B plaza and food offering, and general remodelling of centre common
areas) a major refurbishment and expansion of nearly 4,000 sqm was finalised in October 2023.
The extensive remodelling and expansion have transformed Sevilla Fashion Outlet into the premier
outlet destination in western Andalusia.
Westfield CNIT – Unibail-Rodamco-Westfield
Unibail-Rodamco-Westfield has opened a new 45-shop extension to the Westfield CNIT shopping
centre in La Défense (Paris). Situated on level -2 and offering innovative retail, dining and leisure
experiences, the extension is directly connected to La Défense’s new RER E station, asserting URW’s
role as a developer of urban infrastructure and strengthening the Group’s presence in western Paris.
Westfield CNIT now offers over 9,000 square metres of additional retail space. Demonstrating the
Group’s expertise in mixed-use projects.
BEST FOOD HALL & FOOD COURT
This category rewards the most original Food Hall or Food Court launched during the past 3 years.
Saluhall Food Hall – Ingka Centres
Named after the Scandinavian-style ‘Market Hall’, Saluhall is a Plant-Forward Food Hall for the many people, providing a platform for plant-forward chef creativity with cuisines from around the world.
Communale – Frey
Communale of Saint-Ouen is an innovative mixed-use development project designed to transform a former industrial space into a vibrant urban community. Located near Paris, the project integrates retail, leisure, and public spaces with sustainable urban farming and eco-friendly design principles. It fosters local craftsmanship, creative industries, and a circular economy, reflecting Saint-Ouen's unique cultural heritage. With its open, pedestrian-friendly environment, Communale aims to become a dynamic social hub that encourages collaboration, sustainability, and inclusivity, offering both locals and visitors a place to connect, create, and thrive.
Ulrich's Gardens – Ingka Centres
Ulrich Gardens stands out for its unique blend of history and modernity. Inspired by its 19th-century origins, the site was home to advanced greenhouses growing exotic fruits. The reconstruction preserved this legacy, restoring the historic greenhouses with a noble simplicity. Opened in 2022, the Food Hall offers a diverse gastronomic experience, with standalone restaurants added in 2023 and 2024. As Warsaw’s only food hall overlooking a park, it’s a vibrant community hub. Responding to local needs, it integrates green spaces and caters to the growing population, fostering community through events and initiatives.
BEST NEW DEVELOPMENT PROJECT
This category is celebrating new projects arriving in retail real estate market, including assets such as shopping centres, outlets, retail parks and all other retail sites.
Livat Xi'an – Ingka Centres
Livat Xi’an, developed by Ingka Centers, is redefining the concept of a Meeting Place in China with its innovative 320,000 sqm space that seamlessly blends retail, entertainment, and cultural experiences. Home to nearly 400 brands, including flagship and first stores, Livat Xi’an attracted over 1 million visitors within just six days of opening, showcasing its instant appeal. This unique destination goes beyond shopping – creating a vibrant hub where people connect, socialize, and find inspiration. Anchored in sustainability and community, Livat Xi’an is a catalyst for social interaction, cultural exchange, and economic vitality, setting new standards in urban development.
Promenada Craiova – Nepi Rockastle
NEPI Rockcastle’s flagship project Promenada Craiova, opened in October 2023. The 63,700 sqm GLA mall with adjacent retail park was the largest shopping centre development by size and investment value to debut in Central and Eastern Europe that year. It delivered much-needed modern retail space to Romania's seventh largest city and €136 million of investment to the region, one of the EU's poorest. Today, 125 retailers, many of them new to the City, line the double height malls with soaring glass roofs, including the first Lefties store to open in CEE. It boasts Romania's largest rooftop carpark solar panel installation.
Merlata Bloom Milano – Nhood
Developed by Merlata Mall S.p.A., it is at the center of the largest regeneration project post-Expo 2015; a commercial anchor and a connecting bridge between a new residential area and Milan’s innovation district. With 70,000 sqm, 210 retail spaces (30% of them are new in a mall or even in Italy), it includes 49 innovative F&B concepts (26% of gla), an Esselunga superstore, Decathlon with its new headquarter, 8,000 sqms for leisure with a latest generation-cinema. In harmony with the environment thanks to 5,000 sqms of indoor greenery together with architectural, technical and plant engineering solutions aimed at improving sustainability.
BEST URBAN REGENERATION PROJECT
This category rewards the most successful regeneration of an urban area where Retail has played a significant role.
Porta a mare Waterfront, Livorno – IGD SIIQ
Porta a Mare is an urban redevelopment project spanning more than 10 hectares in the old harbor of Livorno. The project entailed an innovative regeneration of disused industrial areas, principally, the former shipyards. An example of public/private partnership, the first part, completed in 2023, transformed Porta a Mare into a new attraction for Livorno, with a multi-faceted usage including apartments, offices, a marina, with commercial and hotel services. It also features a fitness center and an entertainment and leisure area. The 70,000m² of gross floor area, which includes an underground parking space, is already 60% complete.
Potsdamer Platz – Brookfield Properties
Potsdamer Platz is a historic area in central Berlin, rebuilt after the fall of the Berlin Wall. Managed by Brookfield Properties since 2016, it spans 2.9 million sq ft across 17 buildings, 10 streets, and two squares. Brookfield Properties’ redevelopment has created a vibrant commercial and cultural destination focusing on sustainability and public realm improvements, including a covered high street and a curated public art program. The result is an exemplar of urban regeneration with joyful spaces supporting innovative retail and F&B brands with global ambitions. Today, Potsdamer Platz is magnet for brands with global ambition launching in Germany.
WaltherPark, Bolzano - Rustioni
In the beating heart of Bolzano, between the main train station and the historical center, a new
quarter comes to life: WaltherPark.
Designed by Star Architect David Chipperfield, surrounded by the Dolomites this mix-used project
offers amazing apartments, modern offices, a 4 star S Hotel, a fantastic High Street Gallery with
more than 80 new brands and the top italian player in food hall: Mercato Centrale. Surrounded by
green areas, new bike paths, new infrastructure improving city mobility, WaltherPark will become
the new Destination. An urban regeneration project with focus on sustainability, that will change
forever Bolzano.
BEST RETAIL INNOVATION & AI PROJECT
This award celebrates the most innovative projects featuring the integration of AI and impacting every aspect of retail, from supply chains to the in-store experience.
NEPI Rockcastle Decarbonization Journey – R8 Technologies
NEPI Rockcastle, a leader in retail real estate, began its innovative energy optimization and decarbonization journey in October 2022 with the successful implementation of a data-driven AI solution, R8 Jenny, at Karolinka Shopping Center. Following this, Aupark has integrated in AI-control in April 2023. Since then, it has embarked on a significant rollout of R8 Technologies' AI-powered solution across 14 shopping centers. In the spring of 2024, the first stage of energy management optimization began with R8 Jenny AI-control integration, with a thorough evaluation of malls' AI readiness followed by data collection across four shopping malls in Poland — Kraków, Wołomin, Opole, and Zabrze — covering a total of 235,000 m2.
GeoAI Feature - Targomo
TargomoLOOP is a powerful location intelligence platform that enables businesses to make data
driven decisions for network expansion and optimization. It offers a comprehensive suite of tools,
including smart site assessment, catchment analysis, and access to over 250 reliable datasets, all of
which allow businesses to evaluate potential locations with precision. By visualizing customer reach
through heatmaps and using custom success metrics, TargomoLOOP ensures companies can
confidently identify the best areas for growth.
Greenwise Energy Usage Transition and Reduction for CarrefourSa – Florawise
This project, implemented in CarrefourSA stores, leverages autonomous AI technology to optimize energy consumption and reduce carbon emissions. Each CarrefourSA store is equipped with a machine learning-based AI agent that learns from energy consumption patterns, external environmental conditions, and internal system changes. Those AI agents optimize the performance of HVAC, refrigeration, and lighting systems by making real-time decisions based on dynamic data inputs such as door openings, temperature fluctuations, and weather conditions. The AI doesn’t just operate in isolation—each store’s agent shares its learned insights with other stores, creating a collaborative network where energy management strategies evolve across the entire system.
BEST STORE DESIGN BY FRENCH DESIGNERS
In partnership with Institut Français du Design
In recognition of the excellence of French creativity in the field of retail, both in France and internationally.
Flagship Hennessy Shanghai TaikooLi
Hennessy has opened its first flagship store in China, at Taikoo Li Qiantan in Shanghai, marking a key step in strengthening its connection with Chinese consumers. This location offers an immersive experience centered on craftsmanship and expertise, with a design inspired by barrel staves as a tribute to the art of coopering. Visitors can explore the Hennessy range, with a focus on Hennessy Paradis, and personalize products. In this way, Hennessy reaffirms its commitment by providing a unique and premium experience to Asian consumers.
Infiniment Chocolat
In sculpting the boutique's space, the goal of the Jouin Manku studio was to bring Pierre Hermé’s universe to life, with each architectural component reflecting his philosophy. The boutique's shape echoes that of traditional copper molds used in chocolate making. Dark colors dominate the interior, with undulating, glossy copper ceilings and smoked wood shelves—materials that embody the versatility and richness of chocolate. With no angles or straight lines, the decor’s materiality immerses the client in a scenographic space, dark and mysterious.
Magasin flagship Kiabi Village
Kiabi Village, located in Lezennes near Lille, is Kiabi's new hub, bringing together on 30,000m² the offices of 1,200 Kiabers (Kiabi employees), a 3,000m² flagship store, 10,000m² of office space for rent to companies sharing a common vision (Le Licenia building), a daycare center, two restaurants, green spaces, and play areas. The entire complex is developed by Etixia (Kiabi's property management company) on behalf of Kiabi. The flagship store, which is the subject of this response, opened in early August 2024. It serves as a lab store, constantly testing the brand's innovations.
rnlt©
Renault is enhancing its distribution network with a new point-of-sale concept called rnlt©, a name that reflects this new format—compact and immersive, a true essence of the brand. With already 9 openings and 12 more expected by the end of the year, located in city centers to ensure maximum accessibility and visibility, these showrooms display 2 to 4 electric vehicles and target an affluent customer base (CSP+). Visitors can discover the latest innovations and immerse themselves in the brand's universe, in a space where innovation, design, and friendliness meet.
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