MAPIC AWARDS 2024 WINNERS

RETAIL BRAND OF THE YEAR

This award boosts and recognises established retail brands for their exceptional performances over the past 12 months.

Kiko Milano

KIKO Milano is a brand built for self-expression. We capture global trends and infuse them with our own distinctive style drawn from our Italian perspective before sharing them with our audience across the world.

We encourage people to embrace the things that make them unique and use our products to feel joyful and confident, experimenting with colour, texture and technique to bring their own individuality to life.

Our products are all designed in Milano, with 99% of products produced in Europe to the highest quality standards.

FOOD & BEVERAGE BRAND OF THE YEAR

This award boosts and recognises established restaurant chains and food & beverage brands for their exceptional performances over the past 12 months. 

Five Guys JV

In the past 12 months Five Guys JV has continued its expansion in the UK, France, Spain and Germany opening 30 new stores and developing the future pipeline which will currently add a further 40 stores in the next 12 months, including over 10 new drive thru restaurants and the first Five Guys in Portugal.

During this time revenue in the JV has grown by 54m to 560m At the same time, Five Guys global expansion also continues a pace with 4 new store opening in South Korea, bring Five Guys restaurants to 25 countries globally.

LEISURE BRAND OF THE YEAR

This category rewards established leisure brands and concepts for their originality and exceptional performances over the past 12 months.

HUPALUPA

HUPALUPA began as a Family Entertainment Center (FEC) in Istanbul, Turkey, and has since evolved into a disruptive leader in the leisure industry through the creation of multiple sub-brands.

While initially blending physical activities like trampoline parks with arcade gaming, the brand’s true innovation is in developing four sub-brands—FEC, EXPO, GO, and STORE—offering a holistic leisure experience that appeals to a wider audience.

HUPALUPA’s mission focuses on enhancing children’s mental and physical development while ensuring the comfort of parents. This comprehensive approach has solidified its position as a leading brand in family entertainment across Turkey.

BEST NEW RETAIL BRAND

This award boosts and recognises new retail brands launched within the past 3 years, for the originality of their concept (product, marketing campaign, innovation, shop fit-out, etc.), their achievements, entrepreneurial spirit and long-term development plans.

Basketball Emotion

Comprehensive Cultural Experience: Not only dedicated to selling basketball-related products but also celebrates the culture surrounding it.
Interaction and Community: Fostering a sense of community is essential.
Personalization: Offering product customization options, such as jerseys and footwear, allows customers to express their identity and connection with their favorite teams and players.
Innovation at the Point of Sale: Stores should be dynamic and visually appealing, using design elements that reflect the energy of basketball.
Customer Service and Experience: Providing exceptional customer service is key. Having basketball experts who can guide customers in their product choices and offer advice on usage and care is essential.
Social Responsibility: The brand can also align with social causes, promoting inclusion and diversity in sports.
Digitalization and Connectivity: Integrating the physical experience with the digital one is fundamental.

BEST IN-STORE EXPERIENCE

Reimagining the role of physical stores to enhance the customer experience: this category celebrates retailers having adopted the best in-store strategy to offer a unique experience to their community of clients.

Big Mamma – Barracuda Ixelles

Change people's life with Pizza. This is how everything started and this is our mission. We change people's live with Pizza by offering them the best moment of their day: Fresh and homemade Italian food, in a wonderful atmosphere, served with a big smile at a reasonnable price.

It can look "simple" or the "basis" of what should a venue always offer to its clients however this kind of store / restaurant did not really existed before we invented them. We create an experience and a unforgettable moment for our customers. They travel to Italy by visiting our restaurants and experience immersive decor, served by our smily italien staff, (some of the staff speak nothing but Italian ;)), croquery & music are from Italy but always tainted with a sexy and crazy touch. Most of our restaurants also offer a show kitchen. This is our unique in-store experience.

BEST SUSTAINABLE INITIATIVE BY A RETAIL BRAND

This category looks at the way established retailers are reinventing and working towards a more sustainable future – including cutting carbon emissions, recycling, upcycling, responsible manufacturing – and how effective these initiatives really are.

Ingka Group - One Drop Store

One Drop Store is an inclusive collective store that empowers individuals with disabilities by offering vocational training in crafting goods and managing retail operations, complemented by collaborations with university design students who contribute to product, store design, and operations.

Trained disabilities act as store managers, let them own the brand and the store, driving the business forward. During weekdays, the store operates on a trust-based system where customers scan QR codes to purchase handcrafted items. On weekends, the store comes alive with the presence of the disabled artisans who engage customers directly, sharing insights about their products and leading diverse workshops focused on handicrafts and upcycling.

The social value of One Drop Store lies in its commitment to inclusivity, providing a platform for empowerment and altering public perceptions about the capabilities of people with disabilities. Livat Wuxi wants to build up an equal and inclusive environment at local communities.

BEST SUSTAINABLE INITIATIVE BY A PROPERTY PLAYER

This category looks at the way property players are working towards a more sustainable future – including cutting carbon emissions, recycling, upcycling, responsible manufacturing – and how effective these initiatives really are.

For Our Future / Trafford Centre – BWP Group

Trafford Centre - the world-renowned shopping and leisure destination in Manchester - set out to achieve the highest standards of sustainability and social impact, with an ambition to be Net Zero Carbon in the spaces it controls by 2030. Trafford Centre has weaved ESG priorities into daily operations – achieving some of its targets ahead of schedule.

BWP role was to bring ambitions to life, creating an engaging strategic platform ‘For Our Future’, an ESG Policy document, creative materials, digital content and a robust communications strategy.

BEST REFURBISHMENT PROJECT

This category rewards the most successful refurbishment and expansion of a shopping centre, a retail park, outlet centre or all other retail sites: improvement and enhancement of existing building, transformation for new uses achieving a new economic utilisation of the asset.

Westfield CNIT – Unibail-Rodamco-Westfield

Unibail-Rodamco-Westfield has opened a new 45-shop extension to the Westfield CNIT shopping centre in La Défense (Paris). Situated on level -2 and offering innovative retail, dining and leisure experiences, the extension is directly connected to La Défense’s new RER E station, asserting URW’s role as a developer of urban infrastructure and strengthening the Group’s presence in western Paris.

Westfield CNIT now offers over 9,000 square metres of additional retail space. Demonstrating the Group’s expertise in mixed-use projects.

BEST FOOD HALL & FOOD COURT

This category rewards the most original Food Hall or Food Court launched during the past 3 years.

Communale – Frey

Communale of Saint-Ouen is an innovative mixed-use development project designed to transform a former industrial space into a vibrant urban community.

Located near Paris, the project integrates retail, leisure, and public spaces with sustainable urban farming and eco-friendly design principles. It fosters local craftsmanship, creative industries, and a circular economy, reflecting Saint-Ouen's unique cultural heritage.

With its open, pedestrian-friendly environment, Communale aims to become a dynamic social hub that encourages collaboration, sustainability, and inclusivity, offering both locals and visitors a place to connect, create, and thrive.

BEST NEW DEVELOPMENT PROJECT

This category is celebrating new projects arriving in retail real estate market, including assets such as shopping centres, outlets, retail parks and all other retail sites.

Livat Xi'an – Ingka Centres

Livat Xi’an, developed by Ingka Centers, is redefining the concept of a Meeting Place in China with its innovative 320,000 sqm space that seamlessly blends retail, entertainment, and cultural experiences. Home to nearly 400 brands, including flagship and first stores, Livat Xi’an attracted over 1 million visitors within just six days of opening, showcasing its instant appeal.

This unique destination goes beyond shopping – creating a vibrant hub where people connect, socialize, and find inspiration. Anchored in sustainability and community, Livat Xi’an is a catalyst for social interaction, cultural exchange, and economic vitality, setting new standards in urban development.

BEST URBAN REGENERATION PROJECT

This category rewards the most successful regeneration of an urban area where Retail has played a significant role.

Porta a mare Waterfront, Livorno – IGD SIIQ

Porta a Mare is an urban redevelopment project spanning more than 10 hectares in the old harbor of Livorno. The project entailed an innovative regeneration of disused industrial areas, principally, the former shipyards.

An example of public/private partnership, the first part, completed in 2023, transformed Porta a Mare into a new attraction for Livorno, with a multi-faceted usage including apartments, offices, a marina, with commercial and hotel services. It also features a fitness center and an entertainment and leisure area. The 70,000m² of gross floor area, which includes an underground parking space, is already 60% complete.

BEST RETAIL INNOVATION & AI PROJECT

This award celebrates the most innovative projects featuring the integration of AI and impacting every aspect of retail, from supply chains to the in-store experience.

Greenwise Energy Usage Transition and Reduction for CarrefourSa – Florawise

This project, implemented in CarrefourSA stores, leverages autonomous AI technology to optimize energy consumption and reduce carbon emissions. Each CarrefourSA store is equipped with a machine learning-based AI agent that learns from energy consumption patterns, external environmental conditions, and internal system changes.

Those AI agents optimize the performance of HVAC, refrigeration, and lighting systems by making real-time decisions based on dynamic data inputs such as door openings, temperature fluctuations, and weather conditions. The AI doesn’t just operate in isolation—each store’s agent shares its learned insights with other stores, creating a collaborative network where energy management strategies evolve across the entire system.

BEST DESIGN BY FRENCH DESIGNERS

In partnership with Institut Français du Design

In recognition of the excellence of French creativity in the field of retail, both in France and internationally.

Infiniment Chocolat

In sculpting the boutique's space, the goal of the Jouin Manku studio was to bring Pierre Hermé’s universe to life, with each architectural component reflecting his philosophy. The boutique's shape echoes that of traditional copper molds used in chocolate making.

Dark colors dominate the interior, with undulating, glossy copper ceilings and smoked wood shelves—materials that embody the versatility and richness of chocolate. With no angles or straight lines, the decor’s materiality immerses the client in a scenographic space, dark and mysterious.

SPECIAL JURY PRIZE

Kayanee Store Riyadh

Kayanee represents a pioneering retail concept in Riyadh's Diplomatic Quarter, focusing on inspiring and enabling the balanced fitness and wellbeing of all women through a collective experience. Their first store is designed to inspire women to achieve balance in their physical, mental, and social health.

With six integrated experiences—fitness, apparel, nutrition, personal care, diagnostics, and healthy eating—Kayanee caters to the diverse needs of women, encouraging a holistic approach to wellness, in a destination where women can look, learn and feel their best – Kayanee leaves everything and everyone it touches better than before.

The brand uniquely combines Saudi cultural elements with international best practices, creating a socially-driven, commercial initiative aimed at women in Saudi Arabia.

LIFETIME ACHIEVEMENT AWARD

DIDIER ROCHE - Co-founder of DANS LE NOIR ?

Blind since childhood, Didier Roche has been pioneering service enterprises for the visually impaired from a young age. In 2004, he co-founded Dans le Noir?, a unique dining concept where guests eat in complete darkness, guided by visually impaired servers.

Beyond integrating people with disabilities into the workforce, the concept aims to raise public awareness about visual impairment and create a profound sensory experience, encouraging diners to rely on their other four senses. Widely publicised through the television show Top Chef, which incorporated the idea into its iconic "black box" challenge, Dans le Noir? has become a global success story with 16 restaurants worldwide. It has since expanded into spas, escape rooms, wine-tasting workshops, and perfume discovery sessions.

PEOPLE’S CHOICE

PALAIS DES THÉS

With over 30 years of expertise, Palais des Thés is a Parisian premium tea brand founded by François-Xavier Delmas, one of the world’s most esteemed tea sommeliers. Dedicated to curating the finest teas, Palais des Thés explores the globe to source exceptional harvests, ensuring each cup is a journey of discovery.

By forging deep, long-standing partnerships with tea growers, the brand delivers an unparalleled diversity of flavours and aromas, transforming tea drinking into an artful and emotional experience.